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TechUp Seminar: Lean Digital Marketing

Tuesday, Jun 11th @ 12 p.m. - 2:30 p.m. Free

TechUp Seminars are free learning opportunities designed to upskill and support underrepresented tech founders in the Denver area.

Startups and small businesses cannot afford extravagant marketing campaigns that fail to deliver. This in-person seminar will demonstrate how entrepreneurs can apply the lean methodology to their marketing efforts to prioritize resources, minimize costs, and maximize performance. Essentially, lean marketing is all about continuous improvement through the “build, measure, learn” iterative cycle. By using feedback loops and experimentation, you can make frequent, data-driven improvements to grow your business and adapt to your customers in real-time. By the end of this seminar, you will know how to create a lean digital marketing plan that makes the most out of a limited budget. Please bring a laptop if you have one.